The end of the fossil fuel age opens up opportunities for greentech ventures.

Recently I wrote  that climate change offers the chance to see the problem as an opportunity for the entrepreneurial to innovate and be part of a fossil-fuel free future.  I compared the paradigm change needed as something equal to the change that ushered in the industrial revolution.

In fact some go further in comparison of the challenge. The University of Michigan reported recently that Andrew J. Hoffman, associate director of U-M’s Erb Institute for Global Sustainable Enterprise, has written a “how-to” manual for companies interested in developing effective climate strategies. The report, Getting Ahead of the Curve: Corporate Strategies That Address Climate Change, is based on a 31-company survey and in-depth case studies of six companies: Alcoa, Duke Energy (formerly Cinergy), DuPont, the Shell Group, Swiss Re and Whirlpool Corp.

He is quoted as comparing the effort needed to counteract climate change as much like what it took to overturn slavery 200 years ago.

In an article in the magazine Ethical Corporation, “Climate change: Calling the f ossil fuel abolitionists”: he argues that:

“the strongly positive returns of energy efficiency are fueling an exploding green building market” and that the positive opportunities afforded by the growth of greentech industries is being taken up by companies as never before. Indeed,  Hoffman posits that “This field of greentech could be the largest economic opportunity of the 21st century. There’s never been a better time than now to start or accelerate a greentech venture.”

Read this interesting article at the link above.  It provides a positive outlook at a time when we seem to be buried by negatives and reports that are framed solely through the prism of the fossil fuel industry.  As unimaginable as it may seem and no doubt it will be difficult, the world does have the opportunity to refashion our energy dependency towards more climate friendly solutions.

We will need to act more cooperatively to achieve this adaptation but humankind has been able to surmount difficulties in the past.  As the problem is given the serious consideration it requires there is hope that it will drive innovation. Individuals, companies, states and even nations are leading the way and providing positive hope to us all.  Polluting industries of the old era and their investors, are the only ones defiantly fighting the new reality, unable to accept that they can no longer be driving forces for the future.

PHOTO OF THE DAY:

Ventifacts on Walker Peak, the Dufek Massif, Pensacola Mountains. Ventifacts are weather eroded rocks.

Ventifactson Walker Peak, Antarctica

Photograph by: Bill Meurer, National Science Foundation. Date Taken: January 22, 2007.

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~ by abstraktbiblos on Friday, 11 July, 2008.

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